By the end of 2023, organizations that have adopted an intelligent composable approach will outpace the competition by 80% in terms of how fast they implement new features.1
By 2027, 60% of organizations will have adopted composable thinking into their customer experience strategy, enabling cross-functional teams to respond to changing customer needs.2
These insights have shown that a composable DXP is the preferred way to deliver digital user experiences and future-proof a technology stack.
MACH stands for microservices-driven, API-first, cloud-native, headless architecture systems. These principles emphasize using the best technology available and implementing easy customizations.
The key benefit MACH delivers is an open, composable, and scalable platform that allows for agile development and, therefore, faster time to market. Speed is truly the key to survival for businesses today, and COVID has only reinforced this.
MACH architecture allows for the creation of composable DXPs. Separate business modules—such as content, catalog, and search—can be built based on the MACH principles and delivered through APIs. Composable architecture revolves around MACH-certified modules and involves using APIs for mediation
These modules can also be interconnected by middleware, integration events, and jobs. To manage the entire user experience, the presentation must be orchestrated by a DXP to bring together disparate parts of the user experience.
Today’s markets change fast, which means digital experience platforms need to be able to adapt quickly. A composable DXP makes it possible.
A composable DXP uses APIs and a microservices architecture that supports continuous deployment of applications.
A composable DXP empowers brands to deliver consistent experiences wherever customers are on the journey–including web, social, mobile, e-commerce, chatbots, voice, customer portals, and kiosks.
Marketers and developers can easily make changes to the back end and front end simultaneously.
A composable DXP integrates with software used by most teams, including marketing, sales, and customer support.
A composable DXP integrates with the latest technologies.
Sitecore Experience Manager Cloud (XM Cloud) is a headless modern CMS that empowers organizations to create, manage, and deliver a relevant and appealing digital experience.
Brimit has created a demo version of a fully functional composable e-commerce platform
1. Gartner “Adopt a Composable DXP Strategy to Future-Proof Your TechStack” by Irina Guseva, Yefim Natis published 16 December 2020
2. Gartner, Predicts 2022: Customer Service and Support — Paving the Way for Greater Ambition and Responsibility for the Customer Experience, Jim Davies, David Norrie, Pri Rathnayake, Steve Blood, 19 November 2021
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