An AppExchange App to Connect Salesforce with the AWS, Azure, and GCP Marketplaces

Platform
Salesforce
Business Category
E-commerce
Country
USA

The customer

Suger is a US marketplace platform that allows users to manage product listings, offers, contracts, metering, and billing. The company is focused on accelerating B2B multichannel sales by connecting the CRMs for various marketplaces.

The customer wanted to offer their clients a dynamic integration between Salesforce and the AWS, Azure, and GCP marketplaces. 
An AppExchange App to Connect Salesforce with the AWS, Azure, and GCP Marketplaces

Connecting the AWS CRM with Sales Cloud

Brimit was responsible for creating a two-way integration between AWS and Salesforce to connect the two systems. To do this, we created an LWC component to allow AWS and Salesforce to exchange data. The final version of the integration was published on AppExchange.

An AppExchange App to Connect Salesforce with the AWS, Azure, and GCP Marketplaces

The integration makes it possible to create private offers, manage contracts, and co-sell across the AWS, Azure, and GCP marketplaces within the Salesforce app. To use the package, an organization must have an active profile on the Suger platform and pay for an external marketplace product or service that will be used along with Salesforce.

An AppExchange App to Connect Salesforce with the AWS, Azure, and GCP Marketplaces

The package is compatible with the Professional, Enterprise, Unlimited, and Developer editions of Salesforce Sales Cloud. 

Here's how Suger’s customers are using the solution:

  • To create and track private offers and manage entitlements across AWS, Azure, and GCP
  • To convert public offers and usage to opportunities so that sales and support teams can monitor them to convert to bigger deals
  • To send outbound referrals to and receive inbound referrals from AWS and Azure (GCP for co-sell is coming as soon as they release the APIs mid-year.)
  • For end-to-end reporting from lead gen to executed contracts. Users can create Salesforce reports and dashboards with their marketplace data and join it to existing Salesforce data to align internal teams and drive adoption and revenue. 
  • To orchestrate notifications by events (e.g., Slack channels to monitor inbound referrals, track when an offer has been sent and accepted, and track payments).

As you can see from the review on AppExchange, Brimit was able to give the customer the results they needed in just over a month. Thanks for the great project and the positive feedback, Suger team!

An AppExchange App to Connect Salesforce with the AWS, Azure, and GCP Marketplaces
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