The customer
The customer wanted to offer their clients a dynamic integration between Salesforce and the AWS, Azure, and GCP marketplaces.
Connecting the AWS CRM with Sales Cloud
Brimit was responsible for creating a two-way integration between AWS and Salesforce to connect the two systems. To do this, we created an LWC component to allow AWS and Salesforce to exchange data. The final version of the integration was published on AppExchange.
The integration makes it possible to create private offers, manage contracts, and co-sell across the AWS, Azure, and GCP marketplaces within the Salesforce app. To use the package, an organization must have an active profile on the Suger platform and pay for an external marketplace product or service that will be used along with Salesforce.
The package is compatible with the Professional, Enterprise, Unlimited, and Developer editions of Salesforce Sales Cloud.
Here's how Suger’s customers are using the solution:
- To create and track private offers and manage entitlements across AWS, Azure, and GCP
- To convert public offers and usage to opportunities so that sales and support teams can monitor them to convert to bigger deals
- To send outbound referrals to and receive inbound referrals from AWS and Azure (GCP for co-sell is coming as soon as they release the APIs mid-year.)
- For end-to-end reporting from lead gen to executed contracts. Users can create Salesforce reports and dashboards with their marketplace data and join it to existing Salesforce data to align internal teams and drive adoption and revenue.
- To orchestrate notifications by events (e.g., Slack channels to monitor inbound referrals, track when an offer has been sent and accepted, and track payments).
As you can see from the review on AppExchange, Brimit was able to give the customer the results they needed in just over a month. Thanks for the great project and the positive feedback, Suger team!